Finding Your Cheese: How Moncur Can Help You Proactively Embrace Change

It’s obvious and overstated: things have changed since COVID-19 first shut down the world. The way we do business, the way we work as individuals—the list goes on. For better or for worse, it’s likely never going to be the same as “before.”

Recently, Moncur sent a copy of the book “Who Moved My Cheese?” to every employee. If you haven’t read it yet, I highly recommend it. It really got me thinking about all the change I’ve had to face in the last year—and how I’ve dealt with it.  

You see, I’m not one who’s particularly fond of change (but is anyone, really?). I like my routine. It’s comfortable. It’s safe. Until it’s not. Until that “cheese” you’ve been chowing down on runs out. Or worse yet, someone moves it without telling you where they put it.

That’s what this cheese story is all about. It’s about the importance of not only embracing change, but embracing it proactively. Because if you get too comfortable with same old same old, that cheese will be gone before you know it and you’re going to get really hungry (or in my case, hangry).

“Who Moved My Cheese?” applies to many different scenarios of change, but I found it particularly applicable to Moncur and the branding work we do for our clients. Often, change is the primary driver that leads organizations to find us. I now like to think of our agency as specializing in helping companies find their cheese.

As the dust of the pandemic begins to settle, companies that failed to “move with the cheese” are now finding themselves behind the competition. Here, I’m giving a taste of three flavors of cheese that have likely moved for your business, and how we at Moncur can help you find it.

The Job Market Has Moved
The fact of the matter is that the job market has shifted—across virtually all industries—and if you don’t shift with it, you’re not going to attract the talent you need. Many businesses slate this challenge as a talent acquisition/HR problem. And while these departments will play a key, leading role in redefining your recruitment (and retention) efforts, it’s up to your marketing department to help communicate those efforts—and your employer brand—to the world. 

Moncur has decades of experience developing and evolving employer brands that not only reflect the core of our customers’ organizations, but also positions them as the employer of choice within their industry. We can help you craft the communications you need to attract the quality candidates you so desperately need.

The Digital Landscape Has Moved
As in-person events and conferences were cancelled throughout the course of the pandemic, many companies reallocated their time and budgets to focus on beefing up their online presence. Maybe your competition rolled out a new website or began a digital marketing campaign. If your company’s online presence hasn’t budged, you’re likely already behind—and it’s time for an update.

Moncur is unique in that we have in-house development and digital marketing teams dedicated to bringing our creative branding solutions to life. From building enterprise websites in our proprietary CMS (or the platform of your choosing) to rolling out strategic social media, email, and PR initiatives, we can help you not only refresh your brand’s digital presence, but ensure it’s even better than your competition’s.

The Business Development Process Has Moved
While there’s really no substitute for quality face time with potential clients, business development professionals have had to figure out a way to make it work. Just because travel was out of the question and in-person meetings (and schmoozing) were a no-go, that didn’t mean the business development process could come to a halt.

To keep the new business flowing while living in a remote-working world takes some creative thinking—which we have no shortage of here at Moncur. We can partner with your team to develop solutions that are tailored to your culture and business needs. Whether it’s designing a one-of-a-kind swag box to woo potential clients or creating a custom-built interactive sales tool, our goal is helping your company grow, no matter what challenge is thrown at us.

Let’s Find Your Cheese Together
A year and a half ago, no one could have predicted the cheese-moving bonanza that was just around the corner. But here we are, in a world that is forever changed. Your cheese has moved. Really, everyone’s has. But when you partner with Moncur, you can have your cheese and eat it too. Contact us today to learn more about how we can help.