The development and deployment of your employer brand is more than a recruitment strategy; it’s a marketing strategy. Is yours everything it should be?
At some point in every company’s existence, there is a labor gap awaiting fulfillment. We can blame it on the economy or quality of higher education, but in reality, fulfilling that gap actually requires us to reflect on how we are appealing to our ideal candidates.
What is an employer brand?
Jeff Bezos once said, “Your brand is what people say about you when you’re not in the room.”
What job seekers, current employees and prospective employees say about you behind closed doors is your employer brand. It goes beyond a list of benefits, or cool perks you may offer as a company: it encapsulates the feeling of what it’s really like to work at your company.
Your employer brand and your company brand should be harmonious in their efforts to convey who you are, but your employer brand should be more refined, and people focused.
Why is it important?
For job seekers, the employer brand message answers questions like: What is their culture like? What do they value as a company? What impact do they have on their community? It helps them determine whether or not you’re the kind of company they want to work for.
When it comes to filling the labor gap, ensuring that your employer brand accurately reflects who you are as a company is essential in attracting the right talent. Without a public semblance of who you are and what you’re looking for in the ideal candidate, the process of recruiting can be a total pain.
Having a refined employer brand goes beyond attracting the right candidates though – in fact, investing in employer brand can reduce employee turnover by 28%. It has the power to bridge the labor gap by building a remarkable reputation for your company
How do I develop an employer brand that accurately reflects my company?
Often times companies struggle with identifying their employer brand simply because they’re too close to it. You may know it like the back of your hand, but struggle with the delivery of it. That’s where Moncur comes in.
Through in-depth discovery, we dig down to the core of who you are – what you do, your employer value proposition, and your competitive differentiators. This helps us understand you and your position within the industry to more accurately develop an employer brand that tells job seekers everything they need to know about you.
The development and deployment of your employer brand is more than a recruitment strategy; it’s a marketing strategy. You’ll find that your return on investment from building an employer brand is the right people for the job, decreased employee turnover rate and an attractive company reputation.
Once we have you figured out, we can help to develop creative tactics for reaching your ideal candidate pool and strategic communications that will intrigue them.
Interested in learning more about how we can help? Let’s chat!
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