Establishing a more inclusive brand isn’t something that’s going to happen overnight, but it’s a journey that your business must embark on now, before your brand gets lost in irrelevance.
Amp up the accessibility of your website
Your website is arguably the most significant communication tool for your company, and not to mention, it’s probably the last stop for potential employees and customers before they make the decision to join your team or support you. Making sure your website is accessible allows people with different abilities to use your site without any limitations. $6.9 billion, yes billion, is lost to competitors every year by companies that don’t have accessible sites. Ensuring your site is compliant with the Americans with Disabilities Act (ADA) guidelines is not only critical to the success and credibility of your company, but also a great start to becoming a more inclusive brand. Check out some website accessibility tips from our CTO, Ken Svoboda.
Increase the readability of your messaging
Your messaging is the foundation of your brand –it communicates who you are, and what you do. It needs to speak to many different types of people, and it should be inclusive and accessible to all. In crafting readable messaging, it’s important to find balance between technical/industry jargon and fluffy marketing speak. Choose words that are clear, craft content that is honest and authentic, and use language that is easily understood by your target audience. By taking a strategic approach to inclusivity in your messaging, you can ensure your audience interprets your brand the way you intend.
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