Your social media called... maybe it’s time to revisit the opportunity for success.
As humans, we are driven by the notion of success and the profound habit of biting off more than we can chew. However, when it comes to building and maintaining your brand, the process yields no room for sacrifice or neglect. It’s easy to find ourselves comfortable sticking to the marketing strategies that have gotten us to where we are today or overwhelmed at the thought of adding one more thing to our plate. And as a result, social media often gets placed on the back burner of priorities. As this youthful era of social media marketing continues to flourish, maybe it’s time to revisit the opportunity for success, right at your fingertips.
Capitalizing on a social media presence as a means of strategic marketing can build brand awareness, generate long-term relationships and positively influence purchasing decisions (yes, even in the B2B realm). While that all may sound intriguing, social media takes work—consistency, authenticity and proper maintenance are key.
Whether you’ve started your journey and don’t know where to go from here, or are new to the game, we’ve identified four telltale signs that your social media marketing strategy may need some help from the experts.
1. You post when it’s convenient
Inconsistency is the rust of social media. It’s essential to maintain a dependable presence as you begin laying your foundation. If you only post when content comes along, you are inherently hindering the relationship-building opportunities that await. As a team of experts, not only can Moncur help you develop a consistent posting strategy, but also help you identify content topics. It sure beats waiting for them to come to you.
2. You feel like you’re not being seen/heard
There’s more to social media marketing than just posting really great content. You must strategically position yourself in front of the audience you’re trying to reach to truly make an impact. Unpaid, or organic, posting is a great start to developing a social presence—it’s the bread and butter—but it doesn’t always suffice when you’re looking for more than just making an initial impression. 1 in 19 of your followers see your organic content. To maximize your efforts, you must allocate a budget for paid media and strategically target your audiences, something industry experts at Moncur have become all too familiar with.
3. You don’t have the resources needed to get the job done
When it comes time to bring your vision for your social channels to life, you may find yourself at cross-roads. Perhaps you don’t have the bandwidth, internal expertise or tools to develop and implement a social strategy. The beauty in hiring a team of experts, like Moncur, is that not only do we have to resources to complete the task in its entirety, but we also have the proficiency to see the process through no matter the stage you find yourself in, whether it be planning, developing, executing or analyzing.
4. Your strategy favors quantity over quality
We live in an era where we can have results at the press of a button. Because we’ve been programmed to expect that, we think posting more will give us results we desire quicker without taking the time to define the ‘why’ behind each post. It’s in our nature to rush, cram and please – but we must be diligent in our efforts to be patient and strategic. Two of the top four reasons that consumers unfollow a brand on social are poor quality content or irrelevant content: both results of not having a defined strategy in place. If you feel like you are rushing to produce and get content out the door in your attempts to achieve your social media marketing goals, you’re doing it wrong. Patience in this process is key, and so is determining the best way to deliver the message before diving in.
If you feel like your social presence is lacking, or even non-existent, there is no better time to pursue action than now. There’s hardly a rule book for social media marketing, but, as a team of specialists driven by our zeal for your success, Moncur’s top priority is communicating beautifully on your behalf.
Interested in learning more about how Moncur can help answer the distressed call from your social media channels? Let’s chat.
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