Out with the old and in with the New Year's resolutions—this time, for your brand. What goals do you want to focus on in 2023? We have some recommendations, plus tips to help you stay on track and attain your much-desired results.
It’s an annual tradition: we reflect on the previous calendar year and think up ways we can improve certain areas of our lives in the year ahead. Eat healthier, be more present, maybe take a trip. Well, the same goes for your business.
The New Year is an optimal time to resolve to better your brand. But, how? What resolutions can your company make to update or build upon your brand in 2023, and beyond?
Unwrap that new planner and get ready to take notes—here are some common (and attainable!) resolutions you can apply to your company in an effort to improve your brand.
1. Get organized
Everything feels a little more manageable when you’re organized and have a plan in place. Now, apply this to your brand—how organized is your strategy? Do you have one? With a brand strategy, you can coordinate all the unique pieces of your brand in advance so they work together to achieve your goals. You’re able to approach the future with a more holistic view and see your goals clearly. A strategy is a beacon to guide your decisions, both proactive and reactive, and keep all your branding efforts aligned, organized, and ready to yield success.
Tip: Discover how a strategic approach to branding benefits your company
2. Be more confident
Confidence is knowing exactly who you are, and your audience is attracted to it. When it comes to your business, the catalyst for attracting the right audiences is messaging—the foundation of your brand. A firm foundation of messaging differentiates you from the competition and reflects your brand’s identity confidently. If your messaging is confusing or muddled to your audience, you’re doing more harm than good to your brand. Your messaging needs to speak accurately to your current organization and the unique value you provide to your clients so who you are shines through.
Tip: See if it’s time for you to rethink your brand messaging
3. Lose weight
You’re not the company you were two, five, or 10 years ago—so why does it appear that way? It’s time to shed the weight of your old collateral, get rid of that outdated look, and say goodbye to design concepts that are no longer working. Your visual brand communicates who you are to your audiences and all the components, such as logo and images, work together to create the look and feel of your company—and show the world who your company is today.
Tip: Check out St. Vincent de Paul Detroit’s visual brand
4. Prioritize your health
Just like you would schedule yourself an annual physical, plan for your website to have a health check. Your brand’s digital presence, starting with your website, is crucial to the success of your business. From modern functionality and design to accessibility and responsiveness, all these things and more combine to create an optimal and engaging user experience.
Tip: View the new Explore Learning website that brings the brand to life
5. Be more social
Strong social connections are good for your health—and they also help strengthen your brand. Are you engaging your audiences effectively? How are you communicating your brand to the world? Integrated digital marketing is a critical tactic for reaching your customers. Email, social media, and other communications build awareness so potential customers can discover, interact, and connect with your company.
Tip: Read up on how to improve your social media efforts
6. Manage money
One of your company’s main goals is to bring in revenue. Do you know that effective branding can help your profitability? Investing in your company’s branding efforts is often overlooked, but it helps to generate new business. Build branding into your budget to improve your brand’s reputation and elevate your company above the competition. Budget to make brand improvements and your company will reap dividends in the end.
Tip: Understand the value of branding, especially in a recession
The Bottom Line
From small tweaks to major changes, resolutions of any size take focus and commitment to achieve long-term success. As you move forward in 2023 working to improve your brand, remember to make an action plan, aim to stay consistent, and take time to develop habits that help reach your company’s goals. Cheers to a prosperous company brand in 2023!
To learn about how Moncur can support your company’s branding initiatives, contact us today.
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