As part of our extensive discovery process, we uncovered the heart of SVdPD—the neighbors that make up the organization and the passion they have for helping their neighbors in need. This finding cascaded into a new tagline: "Neighbors Helping Neighbors" and a visual identity that encompasses a friendly-yet-refined typographic voice, playful and French-inspired illustrations, and dignified photography representing the neighbors the organization serves.
After a successful launch of SVdPD's new messaging, brand, and website, we shifted our focus to communicating the brand to world. To do so, we built and implemented multiple digital marketing strategies across several platforms and channels.
