How B2B Marketers Can Use AI Without Losing Their (Brand’s) Soul
This isn't another "AI will replace marketers" video. It's a real conversation between practitioners who've spent years testing AI tools to build brands for B2B clients across construction, manufacturing, automotive, and technology/SaaS.
Are you protecting your brand when using AI?
Moncur’s Marketing Director, AJ Teachout, and Executive Creative Director, Kacha Azéma, break down Walnut’s “The State of Generative AI in B2B Marketing 2025” report and discuss some of the key things to remember when jumping into AI with both feet.
What You'll Learn
- Why AI makes B2B's "sea of sameness" problem worse (and what to do about it)
- The 5-level value ladder every marketer needs to climb
- How to use brand frameworks to guide AI output
- Why small teams adopt AI faster (and their biggest risks)
- Practical workflows for maintaining brand consistency
- The critical shift from content creator to content curator
This post and video references a report published by Walnut. We are not affiliated with Walnut, and our mention of their report does not constitute an endorsement of their organization, products, services, or opinions. All views expressed in this blog post and video are our own.
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