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When Shift Digital first approached us in 2019, they were an established leader, offering a cutting-edge technology solution for the automotive field. But with no clear voice beyond their existing client roster or in the wider market place, they were beginning to feel an increased pressure from competitive players. Shift Digital needed our help creating a more identifiable brand and message, establishing credibility, and getting that message out to the world.
Solution
Beginning with our messaging process, we helped bring clarity to who Shift Digital is and what they do. We uncovered how the company stands out from the competition, corrected common misconceptions in the industry, and honed in on the value they bring to their customers. Simultaneously, we evolved the company’s brand, creating visuals that made Shift Digital both unique and recognizable within their industry, and positioned them as the leading technology company they are.
We then infused the messaging with the branding with technology to deliver an impactful website that empowers Shift Digital to communicate more effectively with their target audiences. To accelerate brand awareness and help the company expand into new markets, we built a comprehensive digital marketing strategy and continue to execute upon it, delivering fresh insight articles, effective email and social media campaigns, and more.
