SAFEBUILT

Strengthening a brand despite a global pandemic.

Challenge

With 9 different subsidiaries, each working to promote their own brand, message, and services, SAFEbuilt's overall value and expertise was getting lost in the shuffle. They needed a way to bring the best parts together into one cohesive and comprehensive brand, and a strategy for delivering that communication to a wider national audience.

Solution

Through extensive research and interviews with representatives from each subsidiary, Moncur created a new SAFEbuilt message and brand architecture, bringing clarity and value to the relationship between brands. We helped identify areas with the highest potential for growth and elevate them within the overall communication, updating the corporate and subsidiary website to align. We used what we learned to develop a comprehensive digital marketing program that would support new business development and growth in 4 key markets across the country. Despite the growing impact of the COVID-19 pandemic and an overall down-trend in relevant search activity, our efforts created a significant increase in website traffic, and helped generate an 84% increase in web-based leads.

In addition to new messaging and more consistent brand architecture, Moncur implemented a comprehensive digital marketing program, including content marketing, social publishing, search engine marketing (SEM), and other lead generation activities.

We also created and deployed a COVID-19 response campaign, helping the company continue their growth despite an unprecedentedly challenging business environment.

Strengthening a brand despite a global pandemic.

Challenge

Solution

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