As founder of the Secret Service, Pinkerton is historically known for their cutting-edge risk management strategies. But when their overarching brand message was unclear, online image and user experience outdated, and value proposition stumbling to communicate in a way that was differentiating and meaningful to customers, it was time to refocus the brand.
Returning to the roots of the Pinkerton brand, Moncur helped to recenter communication on what customers actually value them for. We delivered updated messaging, a new brand language, and a website that is groundbreaking for their industry, all of which helped create an elevated brand experience for their customers.
Our work positioned the Pinkerton team to increase awareness, more effectively market and sell their services, recruit and retain top employees, and promote the Pinkerton culture throughout the ever-evolving global organization.