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PIDC was known as a provider of commodity materials for the automotive market. But as their capabilities began to shift from commodities to more advanced manufacturing and materials, they needed a brand that would help them tell a different story to a wider audience.
Solution
Following some intensive learning around chemical and material engineering processes, Moncur developed a comprehensive new brand that highlights PIDC’s expertise, and shifts focus from price-competitive commodities to the unique value they offer partners. From company-wide and market-specific messaging to visual language and all sorts of collateral, our work helps PIDC showcase more than the materials they make. It helps to communicate the competitive advantage they create for customers in some of the world’s most demanding and quickly evolving markets.
