Phillips Infrastructure Holdings came to us with a need to rebrand and develop websites for its parent company and four operating companies. Historically powered by the brand equity and legacy of Phillips & Jordan, the company was ready to level up and play among the big dogs in the construction industry. Our solution centered on unifying five disconnected brands into one powerhouse—Phillips. We developed comprehensive brand strategy, messaging, visual identity, and strategic brand architecture that leveraged P&J's existing brand equity and cultural authenticity while filling a unique gap in the competitive landscape. The result is a bold brand and website that positions Phillips as the gritty guardians of construction—fueled by brutal honesty, courage, and tenacity—now standing toe-to-toe with the industry's giants.
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