After 30+ years in electrical design engineering, NEI Electric Power Engineering had a problem: the market still saw them as conventional power, not clean energy. Their expertise in solar, battery storage, and grid transformation was real—but renewable energy developers, owners, and EPCs facing complex utility-scale challenges didn't know it yet. Through a six-month Demand Generation program with Moncur, we closed that perception gap. Starting with discovery work that revealed how NEI's renewables capabilities weren't translating externally, we repositioned their brand and activated a targeted campaign across LinkedIn, email, blog content, and Google Ads. NEI didn't need to reinvent themselves. They just needed the right people to see what they'd been doing all along.
