Lumin Digital partnered with Moncur to help navigate the challenge of differentiating their digital banking platform in a competitive market filled with (seemingly) similar offerings and confusion around “cloud-native” technology. Our branding solution involved a comprehensive brand framework, including new brand identity, visual language system, and distinct messaging that highlights Lumin’s innovative approach to digital banking and its emphasis on human connection, aiming to convey its unique value to both customers and employees alike.
