Lexia, a recognized leader in literacy learning and education technology, believes that every student has the right to literacy. As a trusted partner, they turned to Moncur to help brand that belief, and turn a right into a reality. Through close collaboration, we helped deliver a comprehensive rebrand, including logo, messaging, visual language system, product brand architecture, interactive website, and more. Today Lexia serves over 5.5M students in more than 3,300 school districts with a brand that educators can be confident in.