Learning A-Z, a leading edTech solutions provider, needed help to communicate the real value of their differentiated literacy resources amidst an evolving focus on education’s approach to reading and comprehension. Our solution involved redefining and clarifying Learning A-Z’s overall brand positioning, which included new messaging and refreshed visual systems, and then applying these changes across various collateral and communications. We also helped build a new website for better user navigation and lead generation, which significantly surpassed the former site in sales and trial signups. Additionally, we developed several interactive experiences that helped guide users through Learning A-Z’s flagship products, improving engagement and adoption rates.
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