The Learning A-Z website leverages all the power of Moncur’s advanced content management system, allowing various members of their marketing department to manage all sorts of dynamic content. From product pages, to blog posts, to custom callouts, and HTML side-bar features, the website makes it easy for users to find the info they’re looking for as well as the info they are likely to want next. It also helps support and improve lead generation, and “far surpassed” the former site in sales and trial signups according to our client.
Raz-Plus (one of Learning A-Z’s flagship products) has a whole lot to offer teachers. So much so that many teachers found the free trial a little overwhelming, and abandoned it before really seeing what the program has to offer. Working closely with the LAZ marketing team, Moncur helped develop an interactive experience that would guide trial users through the platform’s core features in a fun, engaging, and manageable way. It not only helped communicate the real value behind available resources, it kept teachers coming back for more, improving engagement over the course of the trial period, and ultimately increasing adoption of the platform.
Following the success of the Trial Adventure, Moncur helped Learning A-Z create several other dynamic marketing tools, including the Science A-Z Discovery Museum and the Back to School Pack. Each helps teachers explore a sampling of the company’s differentiated education resources through entertaining themes, illustration, and interactive elements.