LEAR CORPORATION

Driving global brand innovation.

Challenge

Lear, a global leader in automotive Seating and E-Systems, has long understood the value of a market leading brand. They engaged Moncur to help develop that brand and challenged us to create strategic communications that would support both business and recruiting goals.

Solution

Moncur has proudly served as creative partner to Lear through multiple iterations of their brand—from messaging strategy and global websites to employer branding, ongoing advertising, marketing, and technology support. Throughout every part of our engagement, we've pushed the envelope on both creativity and technology, helping Lear to build a brand that is clearly different from other Tier 1 suppliers, and that helps them showcase the innovative, world-class, technology-driven organization they truly are.

Using our own customizable CMS solution, Moncur designed and developed a website that set the bar for the automotive supplier industry. The new site leverages a variety of custom visual and video assets, and highlights Lear's most important culture, product, and corporate social responsibility initiatives.

In a world of dry, product-focused trade publication advertising, the Lear ads take a fresh approach to both visuals and content, offering a strikingly different perspective on what really matters to their audiences. We applied the same approach to a variety of digital media, including subsidiary websites, social content, and blogs.

Driving global brand innovation.

Challenge

Solution

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