A leading manufacturer of highly engineered running gear, DexKo Global is the parent company for a number of respected subsidiary brands. As they looked to increase awareness and value of the organization as a whole, they needed a brand that would unify subsidiaries and set the stage for future acquisitions.
We started by developing messaging that more clearly tells the DexKo story, specifically as it relates to each of their target audiences—customers, new and existing talent, and potential acquisitions. We applied the new messaging to a CMS-driven corporate website, showcasing not only the individual subsidiary brands as a part of the overall company, but also making clearer sense of the overall product offering, capabilities, and markets served.
With the website in place, we developed a new brand treatment and comprehensive brand guidelines, and applied those throughout a variety of sales presentations and support collateral.