Transforming the future of e-mobility.

Through an in-depth discovery and brand strategy exploration, Moncur learned that no one in the Tier 1 automotive space had defined the vocabulary around electrified offerings. In order to support Dana’s leadership position, we would need to create and communicate clear and consistent messaging, speaking directly to the interests and concerns of analysts, investors, and clients.

Applying our strategic messaging process, we were able to articulate Dana’s extensive electrification knowledge, history, and capabilities—taking into account their rapidly evolving acquisition landscape. We applied our findings to a comprehensive brand strategy and program designed to help the entire global organization remain current and on brand in all of their communications. That strategy also became the foundation for an extensive marketing communications program, including websites, videos, collateral, trade shows, and more.