As part of the new brand strategy, we created a new visual language for Dana, and developed a variety of graphic elements, photography, animations, and CGI product images.
We applied the brand and messaging to a new electrification-focused website, elevating the online experience for all users, from desktop to mobile. We also created a number of high-end videos, including Wintertest, which showcases the performance of Dana's newest electrified products in some of the harshest conditions known to man.