Dana Incorporated embarked on a strategic shift towards e-mobility to align with the industry’s move to vehicle electrification and partnered with Moncur to help create equally strategic branding that set them apart from a fast-growing field of competitors. Backed by over a century in traditional powertrain systems, Dana aimed to elevate its e-Propulsion, e-Powertrains, and e-Motion Systems portfolio. Our solution centered on developing new comprehensive branding that included clear messaging, a visual language overhaul, and an electrification-focused website, strengthening Dana’s leadership in the mobility sector and gaining the attention of global vehicle manufactures, investors, and industry analysts.
79%
increased web traffic in the first 6 months
193
new sales contacts generated from a single e-blast
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