Math education is changing, and as a leader in print and digital math education resources, Carnegie Learning is helping to drive that change. They needed a brand that would better represent the uniqueness and passion behind their approach—so they called us.
Through the development of strategic messaging, a flexible visual system, and a new website, Moncur created a brand that would help Carnegie Learning stand out from a crowd of other platforms. Our communications convey the rigorous science behind their products and the value that creates, without losing sight of the fact that Carnegie makes math learning fun, exciting, and accessible. Our "Long Live Math" message serves as a rally cry for the company, setting the tone both internally and externally, and getting everyone involved—from administrative buyers and teacher influencers to student users, and even internal employees.