Getting to the essentials of edtech.

Challenge

Cambium Learning Group was already the parent company to some of the most recognized and beloved brands in the ed tech space, yet they themselves were virtually unknown. They needed a brand that would increase awareness, clarity, and value for the organization, rally educators and employees to the Cambium cause, and help them achieve their ambitious growth goals.

Solution

Moncur worked closely with Cambium’s marketing and leadership teams to define a brand architecture that would elevate, not eliminate, the brands of their individual business units. Through extensive research, messaging, and visual exploration, we created a brand strategy that clearly positions the company as leader in thought as well as impact, and that helped them sustain growth throughout the pandemic. We continue evolving that strategy across a wide variety of internal and external communications, building trust as well as recognition with the K-12 community, top talent, financial analysts, and potential M&A targets.

With animation, video, and a growing library of thought leadership content, the Cambium website is a comprehensive resource for those looking to learn more about the organization, their mission, and their intentionally curated portfolio of companies.

From digital media to print collateral to employee welcome kits and everything in between, Moncur continues to support and evolve the Cambium brand, ensuring they are recognized for their innovation and leadership at each interaction.

As Cambium continues to grow, so does their need for top talent. Moncur has helped translate their purpose-drive message into a wide variety of collateral for existing and new potential employees, empowering the company to recruit and retain people who can make their mission happen.

Getting to the essentials of edtech.

Challenge

Solution

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