BEET develops revolutionary machine learning software, utilizing the power of artificial intelligence to help businesses optimize their manufacturing processes. With such a complex offering, consistency of message and brand clarity became critical for success.
Through our messaging process, we gained understanding of the BEET story, their difference in the marketplace, and how their passion for innovation would ultimately support their customer base. We created a tech-savvy brand and website that would communicate that message to the global manufacturing community. Our brand strategy elevated BEET above other competing diagnostic software offerings, supporting sales and overall growth of the business, and serves as the foundation of a personal brand strategy for the CEO.