In the recent years, there has been a shift in connecting those two major connectors (Branding and Call to Action) through new innovations/ideas also known as “Digital Marketing.”

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Corporate Branding is manifested by creating a “Call To Action” on behalf of a brand’s name.

In the recent years, there has been a shift in connecting those two major connectors (Branding and Call to Action) through new innovations/ideas also known as “Digital Marketing.”  There must be a direct correlation between these two links to create a positive slope on your success graph.  Many companies are transitioning from traditional marketing into the digital world with an unclear direction on “what to do”, “why to do” and “how to do”. As a brand whether solid standing, transitioning or currently using digital marketing, you must ask yourself, “Are you connected through creativity?”

 “Are you connected through creativity?”

Furthermore, is your creativity connected the correct way through your social networks?

To the virtual eye, you will be more effective with targeting your audience when your social networks are where people come too, to get positive and trusting information. You do not want to be a corporation and have your social media blasting out tweets, posts, shares and re-tweets that are getting lost in a black cyber hole. You want a clean and direct message that makes your audience feel, well, feel like they are at home.

Social media can be organized by content, curated content and even the actual network on which you post. You should align your networks by the message you want to send by coordinating which network does what.

  • Where do you want to build relationships?
  • Where do you want to have fast paced messages fly out?
  • Where do you want people to truly connect?
  • Once you figure this out… you can start putting your content together.

As a business you need to ask yourself why isn’t it YOUR content that’s filling the screens of potential clients?

It is very important to understand, the information we share everyday is passed through thousands if not millions of channels. Create your content with innovation, passion, experience, loyalty and trust. Be careful on choosing colors, creating a refreshing feel, keeping everything clean. Do not forget to add in a brain tease with solid ideas, open ended questions work.

“Create your content with innovation, passion, experience, loyalty and trust.”

If you feel over-whelmed, this is because there is more about social media than “just posting or sharing”.  You can not understand your campaign without knowing your industry and competitors. To be honest, there is much more market research and trial and errors that goes into a winning campaign than most companies want to even think about. You just don’t want to be a source, you want to be a resource.

At the end of the day, we all want to come home to a clean household with a great view.  We want to have a place we can feel comfortable, be trusted and have control of where we stand and what we do.  Your audience wants that same feeling when they come to your social networks. Make your audience feel like they are at home!

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