The American Advertising Awards, known as the “ADDYs”, is the advertising industry's largest competition with more than 80,000 entries submitted every year through local competitions. The ADDYs are awarded to recognize creative excellence across a variety of advertising and marketing mediums.
This year, our client Learning A-Z was recognized at the 36th annual Tuscon ADDY Awards Gala. The company received a BRONZE ADDY in the B2B Website category with Moncur’s own Kim Oermann as the creative director.
Learning A-Z is an education technology company dedicated to expanding literacy through thoughtfully designed resources for grades K-6. The company originally engaged Moncur to help them build a website that would establish a cohesive way to communicate their unique value and teaching philosophy to educators across America.
By combining vibrant visuals with strategic messaging that speaks to teachers and educational administrators, the website brings Learning A-Z’s brand to life online, helping them communicate the benefits of their software products in a friendly and clear way.
From a technology standpoint, Moncur’s custom Content Management System provides Learning A-Z’s internal marketing team with the ability to easily update and evolve content on the site. This functionality is particularly useful in the Breakroom, which serves as a space for Learning A-Z to share industry-relevant conversations and thought leadership that aligns with their software solutions. Additionally, Moncur developed tools, systems and functionality to improve the online shopping experience.
Overall the website was a big win for both Team Moncur and Learning A-Z. Check out the award-winning design at learninga-z.com
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