About Us
Craft that scales.
We build brands that stand apart for companies in construction, engineering, manufacturing, and technology, then activate those brands at scale with custom AI tools trained on the work. Strategy, messaging, design, technology, and marketing—all from one team.
Our Purpose
Branding requires humans. Scale demands AI.
Great brands have always been built on human judgment: the ability to see what makes a company genuinely different and turn that into something the market recognizes and trusts. That matters more now than ever, because AI is optimized to produce the average of everything that already exists. Companies that want to stand above that average need brand work that only humans can do.
Once the brand is built, AI becomes the most powerful way to scale it. Custom tools trained on the work itself produce content, campaigns, and sales materials faster and more consistently than any team could manage alone.
We built our practice around that conviction, and it shapes everything we deliver.
Our People
We’re a team of inquisitive minds and curious creatives, with a bias towards action. We believe in actively listening, sharing guidance, and helping strong leaders make great decisions. It's in our DNA to seek to understand. We first discover what you need, then show you the path to get there.
David Moncur
Principal
Ken Svoboda
Partner, Chief Technology Officer
Kacha Azéma
Executive Creative Director
Elyse Obron
Director of Growth & Client Services
Nadia Pedersen
Director of Project Management & Ops
Chris Vermeren
Director of Technology
Jim Lilly
Director of Accounting
Kim Oermann
Group Creative Director
Megan Zale
Creative Director, Content Lead
AJ Teachout
Marketing Director
Why Us?
We build remarkable brands that make waves and win markets.
We don’t just make things that sound good and look pretty. We create brand, marketing, and AI-powered tools that is custom-designed to produce results. Our work works for you.