Detroit
Digital Copywriter / Coordinator
At Moncur, we specialize in tackling some of the most complex branding and marketing challenges for industry-leading B2B companies. It's our goal to help our clients sell more of what they do and to do that requires effective, beautiful communication—digital marketing at its finest.
The digital copywriter/coordinator writes and publishes content for our B2B clients, from LinkedIn posts and blogs to email and paid digital campaigns. But the work extends past publishing. Alongside our marketing director, you'll help set up campaign tracking and pull the reports that show clients what their content is achieving. As part of our brand team, you’ll support senior writers in bringing foundational brand work and websites to life. Our clients work in complex, technical industries, so success in this role starts with the ability to research a subject deeply and write about it clearly and creatively for the audiences our clients care about. Above all, we're looking for someone with a thirst for knowledge and a collaborative, positive attitude who wants to grow with our team.
Direct Report: Content Lead
Location: Hybrid (Southfield, MI office) or Remote
Responsibilities
- Create compelling content for digital marketing activities including organic and paid social media, email, paid digital media, long-form blog content, and landing pages
- Build and maintain monthly content calendars aligned with client goals and program strategies
- Manage social media accounts on behalf of clients, including content publishing/scheduling via social media management platform
- Conduct keyword research to identify trending topics and optimize content for LLMs and search engines
- Tailor content to established audience personas and their pain points
- Support campaign setup and tracking, including UTM parameters and Google Tag Manager
- Collaborate with designers and developers to bring digital content to life
- Track and analyze campaign performance data, measure against industry benchmarks, and provide actionable insights to improve results
- Maintain brand integrity and consistency across all content channels
- Support senior writers on content and website-related projects
- Ensure quality and accuracy of your work through detailed proofreading and review
- Effectively balance multiple clients and competing deadlines in a fast-paced environment
- Work within Moncur's documented approach to AI, and stay current on content marketing trends and best practices
- Uphold our company core values of collaboration, curiosity, growth, excellence, and harmony
Requirements
- 2-3 years of meaningful experience in content marketing, digital marketing, or a related role
- Strong storytelling ability with excellent writing and editing skills
- Experience creating and managing content across digital mediums (social media, email, blogs, paid media)
- Strong proficiency with LinkedIn and other social platforms relevant to B2B marketing
- Working knowledge of SEO/GEO optimization, keyword research, and content performance metrics
- Familiarity with marketing automation platforms (Hubspot), data analytics tools, and AI tools
- Ability to think creatively from the target audience's perspective with empathy for their needs
- Adaptability and openness to changes in strategy with ability to quickly incorporate feedback
- Exceptional organization, attention to detail, and time-management skills to handle multiple clients
- Strong cross-team collaboration skills with a professional and positive manner
- The inclination to learn more. About everything. Always.
- Bonus: Experience in a B2B agency or with organizations in niche industries (construction/engineering, manufacturing, and technology
Apply for this job
To apply, please send your cover letter, resume and examples of your work. Submissions without all three of these things will not be considered. No phone calls or agencies please. Thank you!